To be successful as a coach, you need to identify your strengths. You need to figure out the things you are very good at. When you’ve found them, build your business around them. This is because you have to be very good at what you do to be successful.

Identifying your strengths is a crucial part of your journey as a coach. It helps you focus on perfecting skills that make you the best in your market.

Granted, all successful coaches share similar attributes. They know how to manage time and opportunity.  They are resilient and persistent in the pursuit of success. They never give up on their passion and refuse to take no for an answer.

Beyond the common resilience and drive for success, they are different. They have varying approaches to achieving success. These differences lie in their individual strengths.

They achieved success in their various businesses because they focused on their strengths. They identified and improved on their strengths. This helped them get beyond their weaknesses to become successful.

Why do you need to focus on your strengths, and not weaknesses?

Ever heard of the law of attraction?

The law states that anything we focus on grows and expands. That’s right.

Apparently, when you focus on your weaknesses, you see them in their numbers. This leads to self-sabotage. You give yourself a plethora of reasons why you aren’t good enough. You begin to imagine yourself as a failure and undeserving of success.

But, focusing on your strengths energizes and empowers you. It makes you feel like a King. Even when your weaknesses try to confront you, you have a positive outlook. You’re like; “Well, I might not be good at these, but I’m damn great at these other things”.

Let’s look at two men who achieved great success in their industry – Bill Gates of Microsoft and the late Steve Jobs of Apple.

These men rose to be giants in the tech industry. Their products and services have affected the world in significant ways. They achieved similar success, but for a different set of strengths.

Bill Gates was a skilled software engineer. He wrote the code for Microsoft products for many years. His strength was writing codes. He deployed it to build a multi-billion dollar company.

Steve Jobs had no business with writing codes. But, he had an unmatched design thinking capability.  This was the strength he deployed in building Apple.

Gates and Jobs succeeded because they focused on their strengths.

There are other businesses that achieved success in this way.

Richard Branson of Virgin Groups has amazing interpersonal skills. This is what he leveraged to build his business.

Mark Zuckerberg of Facebook, is very good at technical stuff. The result shows in the success of Facebook.

Walt Disney’s creativity is mesmerizing. He is successful because of his ability to create fantasies and make them appear real.

There are a plethora of skills that make people successful. It could be leadership qualities, negotiation skills, good listening ability and many more. There are so many of them. Anyone that is your strength, build on it. That’s your sure-path to success.

Gallup, a global analytics firm, carried out a study in 2014. This research was in collaboration with 2,500 business owners across the globe. The study geared toward smart business development and growth. One of the findings is this:

“Sticking to your core strengths and natural talents increases your chances of success.”

This couldn’t be any less true.

I’m a strong advocate of starting a business in a familiar market. A market you have a huge advantage because of your core strengths and natural talents. This is the reason we’ve achieved great success in business. We only offer services that deliver 100% results to our clients.

No matter how viable a market is, it is difficult to succeed if you aren’t a natural fit for it. So, don’t get into a market because it is viable. Find a market that your core strengths align with and scale.

How do you handle your weaknesses?

The only time you do something about your weaknesses is when they hamper your life or business goals. That’s if it’s inevitable to do something you aren’t very good at. To be realistic, there are times when dealing with your weaknesses becomes inevitable. But, try to limit it as much as you can.

For me, when I get opportunities like that, there are two choices I make. The first choice is to turn it down. It is better I don’t do it at all, than not doing it well. The second choice is to outsource or delegate it. I let others who have strengths in those areas do the job.

The reason for this is simple. Time is money. You should spend your time growing your business on the strengths you already have. You don’t want to spend the limited time you have on a new skill for the short term.

There’s a place for learning new skills. This is only necessary if you want to build it to a core strength in the long run. Else, spend more time getting better at what you are good at. That is how you get successful.

How do you identify your strengths?

You can’t focus on what you don’t know. The way and manner we identify our strengths differ. But, to identify your strengths, you need to get answers to the following questions:

  • What are your soft skills?
  • What are your hard skills?
  • What’s other people’s opinion of you?


1. What are your soft skills?

Soft skills help you to develop effective interactions and relationships. They are not quantifiable skills. Rather, they are about your emotional intelligence. They determine how you relate to prospects and clients alike.

Some examples of soft skills are self-awareness, optimism, resilience, leadership, listening ability etc.

Some soft skills come naturally to you. You see yourself exhibiting them with ease. Yet, you learn some as you grow – not in a school though. Whichever be the case, soft skills can be the key to your business success.

As a coach, what soft skills do you have that can take your business to the next level?

Are you a good listener? Are you effective with communication? Are you optimistic?

You need to take an inward look at the things that come to you naturally. Take a mind trip back to your High School days. Did you find yourself exhibiting any or a combination of soft skills?

To make it holistic, here’s a list of soft skills as put together by Glassdor, a recruiting firm in the U.S.: Ability to deliver under pressure, adaptability, communication, creativity, delegation, innovation, leadership, and listening. Others are problem-solving, teamwork, time management, and work ethic.

If you focus on improving any of these soft skills, your business stands out. Truth is, what helps you climb the success ladder faster are little things like this. They distinguish you from the competition.

Steve Job’s biggest strength was his soft skills. He could think out innovation and convey it to his team with ease. He excelled at communicating his ideas to his team and getting them to execute effortlessly. He leveraged his soft skills to lead Apple to its success today.

2. What are your hard skills?

Hard skills are abilities that are measurable. In fact, that is what most people refer to as “skills”. You learn them over time, they are never natural.

Depending on the kind of coaching business you run, your hard skills might give you an edge.

Let’s look at two scenarios involving two business coaches:

First, you are a business coach who has great marketing skills. Developing your marketing skills gives you an edge in the market. That is your strength and your selling point. You can always help your clients get in front of their ideal clients. The more you develop it, the better the result you get.

Or, you are a coach with great analytic skills. You can help your clients develop financial models that work. That is your strength. Developing it will single you out in the business coaching market.

Beyond helping your clients with your hard skills, you also apply it in your business. That is why two coaches in the same market end up having different results. The difference is in the hard skills they have mastered.

If you can get more hard skills, do. The only condition is that it helps you succeed in business. But, it’s best to pick one and focus on building it.  Don’t be a jack of all trades, but master of none. Identify a specific hard skill that you can apply to your business. Build it and become the best in it. That’s how you stand out and be successful.

Bill Gates was able to succeed with Microsoft because he could write codes. As a systems engineer, he knew all the tweaks to get his business flying. He focused on this and established his business. His arrogance dampened his soft skills. But, he knew his strength was his coding abilities. He never got distracted by his weakness but focused on his strengths. Today he runs one of the most successful businesses in the world.

3. What’s other people’s opinion of you?

You may think that this is a no-brainer. But trust me, it’s an effective way to identify your strengths. It doesn’t take the place of personal evaluation, but it gives you a holistic view. It’s not a bad idea to get the opinion of people you know and trust.

It’s quite simple.

Make a list of a few people who have been in your life for a long time. They should be people who have a close relationship with you. It could be family members, friends, or people from a group you belong to. This is to ensure you get honest feedbacks from them.

You can ask them to share three of the biggest strengths they found in you. If they can, they should also include instances where you’ve exhibited those strengths. You know how close you are to them, so frame your questions in that manner.

The essence of this is to check their views against your perceptions. Sometimes, what we see as our biggest strength might be conditional. But, other people who know you will give a rational perspective of your biggest strengths.

It’s shocking sometimes, what people think we are very good at. Yet, people’s opinion can be very informative. They are the recipient of what we give out. So, they can make observations that are close to what your strengths are.

The response you get from people will help you identify what your strengths are.

As you yearn for success…

Remember that focusing on your strengths is a sure path to success. Pay less attention to your weaknesses, except your business success depends on it. In my experience, it’s not. In fact, instead of wasting time fixing the places you have inadequacies, let the strength of others complement your weakness. Focus on the areas you are strongest.

And if you are trying to figure out your strengths, the following will help you:

  • Identify your soft skills
  • Know your hard skill
  • Get the opinion of people you know and trust.

This in turn will help you become the best version of you while building a wildly successful business.

To help you implement this in your business, there’s a business strategist on our team waiting to talk with you.

Click here or use the button below to schedule your breakthrough session with us.