5 Steps to Building a Consistent Flow of Clients
If you are reading this, you are probably tired of the struggle to get a consistent flow of clients. You know you have a great program that can transform the lives of people, right? If not, you wouldn’t be doing it.
You have tried all the marketing strategies in the book, and the best you get is trickles of unpredictable client flow. Now you are really frustrated and wondering if it is worth it at all.
Hey, you’ve got company on this one. A lot of coaches and service businesses are going through this nightmare. They are frustrated and exhausted. They don’t seem to meet up with their income goals.
So you see, you are not alone!
If that would help, you haven’t done anything wrong, your program is great. It wasn’t also a bad idea to inject funds into advertising, who would not advertise a great service? There nothing wrong with all this.
However, your struggle and frustration is realistic. You are probably doubting that great program you have or even considering throwing it in the trash and moving on…
Here’s the thing, there steps you probably are not taking and I will show you…
Here are 4 steps that can help
Have a Unique Selling Proposition
If your service is in a lone market (that is, a market without competition), just jump this step and move to the next one. But, I doubt that you don’t have competition.
Now we are on the same page, let’s proceed.
If you offer the exact same thing your competition is offering, then it’s going to take some balls to have a bite from the chunk of available prospects. This is why you need a unique selling proposition.
What is that one thing that you offer in your service that the competition isn’t offering? What makes your service different from others? What specific challenge in your industry are you solving with your service?
You are probably struggling because you are seen as “one out of many”, and not “the only one”. Ask yourself this question; between the generalist and the specialist, who gets more out of the market? Your guess is as good as mine.
Your unique selling proposition will give you a clear-cut difference from the competition. It will position you before the right clients, who really need the solution you are bringing.
Define Who Your Ideal Client Is
Anyone cannot just be your client. That’s probably why you haven’t had any consistency in getting clients. You need to be realistic about who you are helping.
What parameters qualify them to be your ideal client?
What demography do you want to render your services to?
What are the psycho-graphics of the kind of client you really want?
These are very important questions you need to ask yourself to be able to streamline who you serve. The answers give you a clear picture of the ideal client in mind. You know for surety who you want to serve. If these parameters are not defined, it will affect your marketing. When you spend all that money, without defining who you are marketing, your guess is as good as mine – minimal result!
Let’s get down with this.
You are a relationship or dating coach. You can set parameters like this: Your ideal client must be 18 years and above (takes care of age limit), single/married/divorced (takes care of relationship status), employment status or business status. When you narrow down these parameters, it gives you a picture of your ideal clients.
You do not have to wear too many hats – that’s recipe for disaster. Narrow it down, so you can understand the specific problem and challenges they are facing that you can help them with.
Strategically Target Your Ideal Clients
At this point, you have defined who your ideal client is. Your headache is gradually reducing. What you have to do now is to focus your marketing on this specific group of customers that fit the bill.
Your marketing messages must resonate with the challenges of your target market.
You have to clearly communicate your solution in your Ad. Do not just get their attention, get them interested. Truth is; people get interested in things that appeal personally to them. You should have known the pain points of your ideal clients and be sure you have the perfect solutions for them. Let it reflect in your marketing strategy.
Your message has to be at the right place! By this, I mean your advertising channel. Every channel cannot be a spot for you. You know that by now.
How do you know the right marketing platform?
To answer this question, let me take you a little back to the traditional ways of marketing.
For a guy who runs a private taxi business, his ideal client would be, that business man flying into town for a week-long conference, or that couple in a suite, enjoying they getaway time from the kids. He knows that he marketing campaign will be more effective at airports and hotels. It will be out place to post bills in front of a hockey stadium.
Let me come back to you.
With all the parameters you used to define your ideal client, where do you think you can find them?
There are many marketing platforms available; it all depends on your target market. One of the fastest ways of reaching your ideal client is through social media. You use any or a combination of Facebook, Twitter, Pinterest, Reddit, LinkedIn, Instagram.
For us at Client Oasis, we use Facebook and LinkedIn. We have used it to get massive and consistent flow of clients. We use them, not because others aren’t good, but we have found these ones to be most effective in our business.
Build Credibility and Trust
Can I tell you something? No one will do business with you if they don’t trust you.
Oh! You knew that already? I just thought it wise to remind you.
If you know that, the question now is; how do you build trust and credibility?
One sure-fire way to do this is by delivering value to your prospects. It even gets better when you give out value in advance. Showing prospects everything you service can do for them delivers amazing results for your business
This is why you need to put together a webinar, where you will give the best of your program. Don’t hold anything back, give it all! People who go to a webinar believe that the hosts are credible and have mastery in their field of expertise. So you see, by organizing a webinar, you have warmed them up for the tremendous benefits they will enjoy signing up with you.
Be Up-To-Date with Changes in Your Field
To maintain a consistent flow of clients, you have to be at pace with current trends in your field. You have to follow changing customer preferences. Constantly ask yourself; how can I get better at what I do?
There are players in your field, who want to steal your meal. They are observing you and will do anything to outsmart you. To keep them at bay, update yourself with the latest practices and processes in your field of expertise.
In as much as you desire to deliver value to your clients, add value to yourself. Seek out relevant information in your field that matters to your clients. Learn new and innovative ways of delivering consistent value to your clients.
In a nutshell…
To have a consistent flow of is beneficial for a number of reasons:
- It gives you a consistent and measurable flow of income.
- It makes it easier for you to track your business growth.
- It helps you break the feast or famine syndrome – your client flow is predictive.
If you have a unique service, target the right clients, deliver great value on your webinar, and constantly update yourself, then your client flow will be consistent, steady, and predictable.
Ready to implement these strategies in your business?
Click here or use the button below to schedule your breakthrough call.